Is it smart for startups to outsource marketing?
Do you own a startup or are working for one? Well, if you are friendly and know what a startup environment is like then you are aware of the challenges faced by them. Financial turmoils are not the only challenges they endure. You have to deal with almost everything regularly. For instance, it starts by storing products, shipping, finding employees, etc. are some of the most common examples. Marketing is another sector that worries startups a lot. They may not have enough finances to hire a full in-house team who would look after varied marketing campaigns for them.
There are alternatives available such as outsourcing that can considerably address the issue. It will provide them with the services they crave. If you are having a debate with yourself regarding whether or not you should opt to outsource your marketing. Let us know some reasons why it is a good idea.
#1 It gives a good head start
Certain digital marketing procedures such as SEO are steady and take time to ace. It requires a lot of time and effort to pick momentum. The fact is true especially if you are not a pro and are doing it for the first time. You will take time to learn by trial and error. But, when you outsource your marketing campaigns, there is a security that people doing it know what needs to be done. They will help to get your marketing in the full swing right away. You will be a much better place than where you would have been by trying to do your marketing all by yourself.
#2 It will help you save money
There is no denying that even if you choose to outsource your marketing campaigns to the most reputable firms, the costs incurred are less. So what if they charge for each service availed. It is still lower than the expense of onboarding a new marketing team in your startup. The charges to hire a full-fledged marketing team is huge and they will have to incur beyond imagination. However, if you outsource your marketing department, then you can have access to an entire marketing team for monthly fees. It is even less than the cost incurred to hire a single employee.
#3 Stay updated with current trends
The case is indistinguishable for many industries, there are frequent updates. Technology changes, there is progress in trends and marketing is no exception. With so many changes occurring rapidly, it is difficult to keep up with the latest trends and equip for the future. It is tougher if you don’t belong to the marketing space. When you outsource your marketing, it means that industry professionals are taking care of it. They will keep up with recent trends and will also prepare for the future. This way you can make the most of your money invested and stay on top.
#4 You will have access to some pros in the industry
You may have a good understanding of some basic marketing concepts. There are some that are a lot complicated to ace and comprehend. For instance, it is not possible for a beginner to get PPC campaigns right. But when you outsource, you are hiring industry experts. Hence, you will obtain most of the marketing efforts and campaigns.
#5 No worries of an employee leaving
Just as hiring an employee is expensive, you will have the insecurity of losing an employee for another job opportunity. There are chances that an employee falls sick and goes on a
long vacation. You will have to incur a cost for having an employee who is sick or on vacation. Not only that, but your project will also recede behind. Employees will catch up once they are back. Outsourcing takes up such worries. With outsourcing, you are sure that your campaigns will run on time and they will not subside either. You will get completed projects well on deadline. No worries of someone being on vacation, sick or leaving.
There are already a lot of issues startups face, but marketing shouldn’t be one of them. Even if you are capable of hiring an in-house team, it is recommended to start initially by outsourcing. It will help you make the most of your marketing campaigns and your startup will grow effectively.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.